You’re paying twice for conversions you already owned.
Affiliates bid on your brand, intercept buyers who were already coming to you, then collect commission on the sale. You eat the click cost and the payout — for a customer you’d have gotten for free.
How the double charge happens
It looks like a normal affiliate conversion on your report. It’s actually a customer you paid for twice.
- 1
Already yours
A buyer searches your brand
They typed your name. This sale was already coming to you organically — at zero acquisition cost.
- 2
Intercepted
An affiliate ad grabs the click
Their ad sits above your listing. The buyer clicks it instead. You just paid an inflated CPC to defend your own name.
- 3
Charged again
You pay commission on the sale
The affiliate gets credited for a conversion that was always yours. Second charge, same customer.
Not every brand bid is theft.
Some affiliates hold the placement so a competitor can’t. That’s worth paying for. The problem is you can’t tell the defender from the skimmer — so you either overpay everyone or blanket-ban the ones protecting you.
Holds the placement so competitors can’t
Bids on your brand only when a rival would otherwise grab the top slot. Keeps your name defended in auctions you’d lose. Worth a sanctioned placement — on terms you set.
Reward → keep, on adjusted payout
Intercepts buyers you already owned
Bids your brand when nobody else is, cloaks around your HQ and business hours so you never see it, and banks commission on demand you generated. Pure leakage.
Cut → enforce & terminate
We classify every brand-bidder as one or the other, with the evidence behind the call. You decide who to reward and who to cut — and act in your own network.
How it works
From invisible bidding to a decision you can defend.
01
Monitor the cloaked SERP
Continuous scans across a rotating geo and daypart matrix that defeats the geo-exclusions and business-hour scheduling affiliates use to stay invisible to your team.
02
Unmask the affiliate
We resolve the redirect chain server-side to identify the network and affiliate ID behind the ad — even when the offender tries to hide the chain.
03
Classify and arm you
Each brand-bidder gets a defender-or-skimmer verdict plus court-ready evidence and ready-to-file complaint and termination artifacts.
What you walk away with
Unmasked affiliate IDs
The network and affiliate behind every ad on your brand.
Defender / skimmer verdict
A clear call per offender, with the evidence behind it.
Court-ready evidence
Raw SERP HTML, screenshots, redirect chains, timestamps, and a SHA-256 integrity manifest.
Complaint & termination packets
Pre-filled Google/Bing trademark complaints and affiliate-network termination emails.
See who’s really bidding on your brand.
Enter your brand and start a free scan. Stop paying twice for customers you already own.